Who is Your Audience?

“The starting point to writing is knowing who your audience is”. These words, spoken by Gigi Chang on the latest episode of Mosaic of China, inspired me to write this short piece.

• LinkedIn: Your audience is in a professional mindset, so keep your writing concise. Storytelling can be used as a device to elicit interest, but shouldn’t be used in isolation.

• Instagram: Your audience is in a happy mindset, so keep your writing positive. Release your inner frivolity and snark, but don’t overshare your negativity or vanity. Leave that for...

• Twitter: Your audience is in an antagonistic mindset, so simply avoid. I love my friends there, but the platform brings out the worst in them. Please try and convince me otherwise, I promise to hear you out.

• Facebook: Your audience is in a generous mindset, so write what you want. Assuming that you have carefully curated your friends there, write content from all three categories above, and be as personal as you feel comfortable.

• WeChat: The same as Facebook, but in Chinese.

What have I missed out?

For the LinkedIn version, see here.

For the Instagram version, see here.